The emergence of the self-referring patient: Lessons from ten years of direct-to-patient recruitment
It has been ten years or more since the first pioneers harnessed digital technology to engage and recruit patients to clinical trials. In that time, the expansion of the internet has empowered people living with chronic, life-limiting health conditions to go beyond the physician to find their own solutions online.
So, what have we learnt from our experience of reaching out to patients online? What’s the secret of doing it well – and how can we do even better in the future?
Download this free Tudor Reilly Health white paper to learn:
- The critical pressure points for online patient recruitment and retention
- Why the pharma industry still recruits doctors, not patients
- Eight key influencers of success, in the age of the empowered patient